Doe Deere is quite the American success story, but it all could have ended up a different way. The entrepreneur and musician was born in Russian which wasn’t exactly a place where standing out was a good idea for a young girl. Take one good look at her hair color and you will see a woman who definitely has her own style and flair, and chances are that she doesn’t care what you think about it. If you think she should change the color of her bright purple hair, just wait a few days and chances are it will be bright orange.
As a little grew in Russia, Doe didn’t always know that she would end up a business owner but looking back it may have been apparent. At the age of 13 she would buy temporary tattoos in bulk and sell them to her friends at school. It wasn’t exactly the “normal” thing but soon all of her girlfriends wanted to buy them. That was the start of a lifelong need to be her own boss, but first it was time to make some music.
Doe Deere moved from Russia to New York city as a teenager in 2008 and quickly took to the nightlife in the Big Apple She loved performing music and soon found herself in a band, playing night after night to small and medium-sized crowds in the five boroughs. It paid the bills and she loved performing but fashion was her true calling, as she attended the Fashion Institute of Technology during the day. She wanted to make a statement and so she did just that, starting her own line of makeup and hair color called Lime Crime.
She started the company in 2008 after not being able to find the bright colors that she wanted for her Halloween costume. Less than a year later, Lime Crime had its first line of eccentrically bright and colorful lipsticks. In 2012, Lime Crime came out with the popular “liquid lipstick” line Velvetines. A star was born as young girls everywhere became enamored by Doe’s “have fun at all costs” way of makeup and lipstick design. Her line of cosmetics dare the individual, whether male or female, to be themselves, claiming it as a form of personal expression that should not be hidden.
Judging by the overwhelming success of Lime Crime, I would say “mission accomplished.” Doe Deere doesn’t see it that way, as she wants to constantly push the envelope and encourage others to do that same. Doe practices what she preaches, always being the first one to model her products, which encourages he followers in only a way a true leader can. Lime Crime, with Doe Deere at the helm, is destined for continued success. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/