Equities First Holdings has existed to provide value to the customers it exists to serve. It has expanded and built long-term relationships with the various key players in the market. Those synergies are needed for the firm to continue cementing its space in this sector. Some of the partners include financial advisers and big investment banks. The relationships play a critical role in that these partners can share clients and work together in ensuring that these clients get the best services in the market. Also in the partnerships, there are leading law firms and commercial banks which assist it in its innovation process.