Lime Crime’s Doe Deere Leads By Example

Doe Deere is quite the American success story, but it all could have ended up a different way. The entrepreneur and musician was born in Russian which wasn’t exactly a place where standing out was a good idea for a young girl. Take one good look at her hair color and you will see a woman who definitely has her own style and flair, and chances are that she doesn’t care what you think about it. If you think she should change the color of her bright purple hair, just wait a few days and chances are it will be bright orange.


As a little grew in Russia, Doe didn’t always know that she would end up a business owner but looking back it may have been apparent. At the age of 13 she would buy temporary tattoos in bulk and sell them to her friends at school. It wasn’t exactly the “normal” thing but soon all of her girlfriends wanted to buy them. That was the start of a lifelong need to be her own boss, but first it was time to make some music.


Doe Deere moved from Russia to New York city as a teenager in 2008 and quickly took to the nightlife in the Big Apple She loved performing music and soon found herself in a band, playing night after night to small and medium-sized crowds in the five boroughs. It paid the bills and she loved performing but fashion was her true calling, as she attended the Fashion Institute of Technology during the day. She wanted to make a statement and so she did just that, starting her own line of makeup and hair color called Lime Crime.


She started the company in 2008 after not being able to find the bright colors that she wanted for her Halloween costume. Less than a year later, Lime Crime had its first line of eccentrically bright and colorful lipsticks. In 2012, Lime Crime came out with the popular “liquid lipstick” line Velvetines. A star was born as young girls everywhere became enamored by Doe’s “have fun at all costs” way of makeup and lipstick design. Her line of cosmetics dare the individual, whether male or female, to be themselves, claiming it as a form of personal expression that should not be hidden.


Judging by the overwhelming success of Lime Crime, I would say “mission accomplished.” Doe Deere doesn’t see it that way, as she wants to constantly push the envelope and encourage others to do that same. Doe practices what she preaches, always being the first one to model her products, which encourages he followers in only a way a true leader can. Lime Crime, with Doe Deere at the helm, is destined for continued success. Learn more:

Doe Deere of Lime Crime Cosmetics

Lime Crime Cosmetics has taken the makeup industry by storm over the years thanks to their bright, vibrant colors, yet not many people know the riveting beauty behind the popular brand. Doe Deere is the founder of Lime Crime and her humble beginnings can inspire many entrepreneurs to take the plunge and go after their dreams. Learn more:

Doe Deere had her start in 2004 with the help of the popular website, eBay. Her online account focused on her DIY fashion line called “limecrime.” With her signature bright, colorful ensembles, Doe needed makeup that would support and enhance her brand. With lime being her favorite color, it was an obvious choice to incorporate the shade in the company name. The brand’s wonderfully odd name was pure luck as it makes the line searchable and distinctive. Eye shadows, lipsticks and nail polishes in unique and bright colors that also matched her extraordinary style was hard to come by. As a result, Lime Crime was born to fill the void found within the beauty industry. Lime Crime Cosmetics was officially launched in 2008 and has received much praise and major success ever since.

It’s not only Lime Crime’s striking and distinctly pigmented colors that set them apart but also their commitment to promoting quality products that aren’t harmful to animals. With so many cosmetic lines testing on helpless animals, Doe wanted a brand that was vegan and cruelty free.

As a trailblazing leader on social media, Doe’s innovative company was one of the first beauty brands to launch exclusively online. This ingenious maneuver catapulted the cosmetic line to mainstream recognition with instant positive feedback from consumers. The outcome was a following of loyal, international makeup lovers who showcase the brand’s unique color palette for all the world to see.

Lime Crime’s innovation is felt and seen, especially due to the launch of their liquid-to-matte lipstick. This much beloved product ushered in a new type of lip color to the market with a formulation that doesn’t fade. Doe Deere lovingly calls her fans Unicorns and has been regarded as the leader of the clique. That’s what inspired the electric blue lipstick that stands the test of time and keeps fans wanting more. Ms. Deere lovingly describes Unicorns as people who adore color and are brave enough to wear the unusual and funky shades her brand is known for.

When she’s not being a mogul, Doe Deere likes to donate to an animal shelter located in New York City. With two rescue cats at home, Doe knows how important it is to give back and support abandoned animals. In addition to saving cats and dogs in need of a loving home, Doe Deere mentors other ambitious women who are interested in launching their own businesses. It’s her ability to reinvent herself and keep her vision at the forefront that catapulted Doe Deere into international recognition and that is what is sure to launch her into an icon. Learn more: