Music is phenomenal, and it is not just about how it sounds. Today, the entertainment industry is quite lucrative, and the better the strategy, the more the returns. Women have become an influential part of the music business, and among those doing excellent work in the industry is Desiree Perez. She also goes by the alias Des Perez.
When most people hear of Roc Nation, the first thing that comes to their minds is Jay-Z, the Hip Hop mogul. What most don’t know is that behind the label’s success is Desiree Perez. The 47-year-old is the Chief Operating Officer (COO) of Roc Nation. She has been a close colleague to Jay-Z for about 20 years, and she has been running the SC Enterprises for quite a while. She, however, took up the COO position in 2009.
Des Perez has worked her way up in the industry, and she has gained recognition from the way she crunches numbers and negotiates deals. Her negotiation expertise was evident after Sprint’s $200 million investment in TIDAL. This deal proved worthwhile after Jay-Z released the album 4:44 in 2017, which went platinum before its official release, and follow her Twitter.
Saying that Desiree Perez is an expert in the music industry is an understatement. Her work is more than excellent. She is involved in management, publishing, and labeling operations. She is also responsible for organizing productive and high-class artist plays, which see the label’s earnings skyrocket. Years of experience in the music industry has seen her gain great reverence, as she’s also part of the Hova Circle of Influence.
Success defines Desiree’s work. She has been very influential in the growth of ROC Nation. Anything she lays her hands on automatically turns to success. She was also involved in the negotiation of the Beyonce’s Formation Stadium and Samsung’s deal with Rihanna. She has outdone herself in the music industry.
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